How to Sell on Faire: A Small Business Guide to Wholesale Success
This guide walks small business owners through how to sell on Faire, covering how the platform simplifies wholesale, how to reduce risk with flexible order settings, how to get your products seen by retail buyers, and how to use Faire's built-in analytics to make smarter decisions. It also breaks down Faire's commission structure — including Faire Direct at 0% for existing customers — and explains how RODA handles setup, product management, and ongoing strategy so you can focus on your business.
- Faire brings your entire wholesale operation — listings, orders, invoicing, and buyer communication — into one platform
- You control how you sell: set minimum and maximum order quantities, define case sizes, and test new products with low risk
- Faire's algorithm actively surfaces independent brands to retail buyers, giving small businesses visibility they wouldn't get elsewhere
- The standard commission is 25% on first orders (plus a $10 fee) and 15% on reorders — but Faire Direct lets you bring existing customers on at 0%
- Built-in analytics track views, conversions, sell-through, and reorder patterns so you can make data-driven decisions
- RODA handles the full setup, ongoing product management, and strategic consulting so you get the benefits of Faire without the learning curve.
How to Sell on Faire: A Small Business Guide to Wholesale Success
If you're a small business looking to break into wholesale, Faire is one of the most accessible places to start. The platform connects independent brands with retail buyers around the world, giving you a digital storefront without the overhead of trade shows or cold outreach. But while Faire is designed to be straightforward, getting the most out of it still takes time, strategy, and attention to detail — which is where we come in.
At RODA, we help small businesses set up, manage, and grow on Faire. In this guide, we walk through what makes the platform worth using, what it costs, and how we work alongside you at every stage. If you'd like to learn more about the kind of support we offer, take a look at our marketing and technology advisory services.
How Faire Simplifies Wholesale Buying and Selling
The traditional wholesale process is fragmented — back-and-forth emails, manual invoices, and disconnected systems that eat into your time. Faire brings all of this into one platform: product listings, order management, invoicing, and communication with buyers all happen in one place.
Reordering is built to be frictionless too, with the platform recommending products based on previous purchases and allowing buyers to restock in just a few clicks. For sellers, that means repeat business without the chase.
This is also where most small businesses hit their first hurdle. Setting up a Faire account, uploading your product catalogue, writing descriptions, configuring pricing — it adds up quickly. We handle the entire setup process for you, from creating your account to making sure every listing is optimised and ready to attract buyers. Once you're live, we continue managing your products, updating listings, and adjusting pricing as your business evolves so you're never left figuring the platform out alone.
How to Reduce Risk When Selling on Faire
One of Faire's biggest advantages for small businesses is the control it gives you over how you sell. You can set minimum and maximum order quantities, define case sizes, and configure your store to match your capacity. That means no unexpected bulk orders you can't fulfil and no pressure to overcommit stock on untested products.
This flexibility also makes Faire a strong environment for testing new product lines. You can trial something with a low minimum, gauge demand, and scale up if it performs — all without significant upfront risk.
These are exactly the kinds of decisions where having a second perspective pays off. We consult with you on how to configure your store: which minimums make sense for your margins, which products are worth trialling at wholesale, and how to structure your offerings so you're learning from the market without exposing yourself to unnecessary risk.
Getting Your Products Seen on Faire
Competing with established brands as a small business is difficult on most platforms, but Faire is specifically built to surface independent sellers. The marketplace algorithm shows retail buyers products from smaller brands they might not discover otherwise, and flexible terms like net 60 payment and free returns on opening orders make it easier for buyers to take a chance on someone new.
But visibility only counts if what buyers find is compelling. Product titles, descriptions, imagery, and your overall brand profile all influence whether a browse turns into a sale. We work with you to make sure your storefront is performing — writing keyword-rich product descriptions that match what buyers actually search for, ensuring your imagery is strong, and positioning your brand story in a way that builds trust with retailers.
If you're also selling through other channels, the same principles apply. Our guide on launching your TikTok Shop covers how we approach product optimisation and brand strategy on social commerce platforms — much of which translates directly to Faire.
Making Sense of Faire's Data and Analytics
Faire includes built-in analytics that track how your products are performing: views, conversion rates, sell-through data, and reorder patterns. This is genuinely useful information, but it can be overwhelming if you're not sure what to act on.
Rather than leaving you to interpret the numbers alone, we review your Faire analytics regularly and bring you clear, actionable recommendations. If a product is underperforming, we'll suggest changes to the listing, the pricing, or the minimum order. If something is gaining traction, we'll help you capitalise on it. Think of it as having a dedicated wholesale consultant on hand whenever you need one.
For a broader look at the metrics that matter most for small businesses — beyond just Faire — take a look at our post on understanding analytics and what every small business should be tracking.
What Does It Cost to Sell on Faire?
Faire is free to join, but the platform charges commission on sales. The standard rate is 25% on first orders from new buyers who discover you through the marketplace, plus a $10 fee on new customer orders. For returning customers, this drops to 15%.
It's also worth knowing about Faire Direct, which lets you invite your existing retail customers to order through Faire at 0% commission. This is a useful way to centralise your wholesale operations on the platform without paying fees on relationships you've already built.
These costs can feel steep at first glance, and it's important to factor them into your pricing from the start. However, wholesale buyer retention is notoriously difficult to manage on your own, and Faire's reorder recommendations and buyer-friendly terms do a lot of the heavy lifting. The commission is essentially paying for distribution, buyer acquisition, and a system that encourages repeat purchasing — services that would cost significantly more if you built them independently. For more on keeping customers coming back, our guide on turning one-time buyers into repeat customers is worth a read.
We help you run the numbers before you launch, making sure your wholesale pricing accounts for Faire's fees while still protecting your margins.
Start Selling on Faire with RODA
Faire is one of the most effective tools available for small businesses looking to test wholesale, reach new retail buyers, and build a recurring revenue stream. But like any platform, the results you get depend on how well you use it.
With our team managing the setup, the ongoing product changes, and the strategic decisions along the way, you get all the benefits of Faire without the learning curve. Whether you're brand new to wholesale or looking to improve what you're already doing on the platform, we're here to help.
Book a free consultation to find out how we can get your business started on Faire.
